抖音电商拉长年货节至21天，重点行业设品类专项及品类日
Posted on 11 Dec 2024 in 抖音电商 News
获悉，今年抖音商城年货节活动整体节奏拉长，正式期自1月2日起，持续至1月22日。活动期间，平台聚焦年货核心的类目，设置了对重点品类专项及品类日。
年货节的平台核心玩法依然是“官方立减+一件直降”，参与官方立减的商家将在商品报名价基础上生效平台要求的立减折扣15%；参与一件直降的商家则按照商品报名价生效，两种玩法的优惠均由商家承担。
此外，考虑到不同品类、规模商家的多样化营销需求，抖音电商平台针对性推出趣味玩法。例如，面向头部品牌，推出了大牌钜惠玩法，通过设置不同分层子赛道对品牌进行分层扶持。针对优质会员店铺，通过0.01元会员价券、会员券和会员品激励玩法，利用中心会场资源点位，提供大促流量激励，高意向人群沉淀以及市场联合宣发等重点权益。
据了解，2024年年货节期间，抖音商城GMV、日均支付用户、日均订单量分别同比增长98%、132%和75%。
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